Beauty and personal care ads
50+ ads live now. The longest has run 694 days.
Make Norse Organics's top ad with my productFacebook and Instagram ads by category
The ecommerce ad library
Ads from ecommerce brands on Facebook and Instagram, grouped by category and sorted by how long they've been running. An ad that runs for months is one its brand keeps running, which makes these a good place to look for ideas.
Brands
Each brand's longest-running ads, newest tests and the ones it switched off.
AG1 ads
Supplement and nutrition50+ ads live · longest 151 days
See their ads
Dollar Shave Club ads
Beauty and personal care100+ ads live · longest 135 days
See their ads
e.l.f. Cosmetics ads
Beauty and personal careA few ads live · longest 89 days
See their ads
Gymshark ads
Activewear50+ ads live · longest 135 days
See their ads
HOKA ads
Activewear20+ ads live · longest 261 days
See their ads
Liquid Death ads
Food and beverage20+ ads live · longest 199 days
See their ads
Mejuri ads
Jewelry and accessories20+ ads live · longest 212 days
See their ads
Purple ads
Home and furniture100+ ads live · longest 191 days
See their ads
Rare Beauty ads
Beauty and personal care20+ ads live · longest 99 days
See their ads
Rhode ads
Beauty and personal careA few ads live · longest 158 days
See their ads
Vuori ads
Clothing and fashion100+ ads live · longest 277 days
See their adsCategories
The long-running ads across every brand in a category.
Clothing and fashion ads
50+ ads live now. The longest has run 430 days.
Make 12th Tribe's top ad with my product
Activewear ads
50+ ads live now. The longest has run 528 days.
Make PUMA's top ad with my product
Jewelry and accessories ads
50+ ads live now. The longest has run 383 days.
Make Jaxxon's top ad with my product
Supplement and nutrition ads
50+ ads live now. The longest has run 365 days.
Make Arrae's top ad with my product
Food and beverage ads
50+ ads live now. The longest has run 199 days.
Make Liquid Death's top ad with my product
Home and furniture ads
50+ ads live now. The longest has run 443 days.
Make Sand Cloud's top ad with my product
Pet product ads
50+ ads live now. The longest has run 628 days.
Make Wild One's top ad with my product
Health and wellness ads
50+ ads live now. The longest has run 357 days.
Make GroundingWell's top ad with my product
Baby and kids ads
50+ ads live now. The longest has run 466 days.
Make Elvie's top ad with my productHow this library works
What the numbers mean, so you know what you're looking at.
Running time. Counted from the day an ad started on Facebook and Instagram. For ads still live it keeps counting; for stopped ads it ends on the day they stopped.
Live or stopped. We only show ads whose status we can confirm. Ads we can't confirm are left out rather than guessed.
Openings, angles and offers. Each ad is read for how it opens, the reason it gives to buy, the offer and the proof. The counts on every page come from those reads.
Use what the long runners do in ads for your brand
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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.