Facebook and Instagram ads · Food and beverage

Liquid Death ads

Liquid Death's Facebook and Instagram ads, sorted by how long they've been running. Here's what the long runners have in common, and which ones they switched off.

Filter every Liquid Death ad in Ad Radar

Liquid Death's longest-running ads

Live right now, longest-running first. Running time is counted from when the ad started.

See every Liquid Death ad on Ad Radar

What stands out

  • The ad that has run longest

    Their longest-running live ad has been up for 199 days. It's a static image.

  • What survives testing

    Live ads have run a median of 198 days. The ones they stopped ran a median of 2 days before being switched off.

  • Few offers

    Only about 12% of the ads lead with an offer. Most lean on the problem and solution angle instead.

  • Images over video

    83% of the live ads are static images, and only 17% are video.

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How Liquid Death's ads are built

Across their live and stopped ads.

How they open

  • Bold claim23%
  • Headline claim21%
  • Visual demo start5%
  • Problem statement4%
  • Relatable scene3%

Angle

  • Problem and solution44%
  • Aspiration10%
  • Ingredient or feature9%
  • Offer and value9%
  • Objection handling6%

Offer

  • Discount8%
  • Free gift4%
  • Limited time1%

Proof

  • Social signal12%
  • Numbers or statistics6%
  • Ingredient or material2%
  • Testimonial1%

Newest live ads

Recently started, so still being tested.

Ads they switched off

The ones that ran longest before they were switched off.

Questions about Liquid Death's ads

How many Facebook and Instagram ads is Liquid Death running?

Liquid Death has 20+ ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.

What is Liquid Death's longest-running ad?

A static image that has been live for 199 days. It starts: "THE EASY-DRINKING ENERGY DRINK."

Does Liquid Death use video or static ads?

Right now 17% of Liquid Death's live ads are video and 83% are static images.

Does Liquid Death run discount ads?

About 12% of Liquid Death's ads lead with an offer, most often discount.

How can I use ideas from Liquid Death's ads?

Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.

More food and beverage brands

All food and beverage ads

More food and beverage brands are on the way.

See every Liquid Death ad, with filters

Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.

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