Facebook and Instagram ad examples
Beauty and personal care ads
Long-running live beauty and personal care ads on Facebook and Instagram, from brands like Ajmal Perfumes, ALT Fragrances and Anua. An ad that runs for months is one its brand keeps running, which makes these a good place to look for ideas.
- 50+ ads live now
- Longest live ad: 694 days
- Video and static
Beauty and personal care ads that keep running
Live right now, longest-running first, no more than three per brand.
Norse Organics
“Reasons for my bad mood lately. 1. Acne 2. Acne 3. Acne 4. Acne 5. Acne 6. Acne 7. Acne 8. Ance”
Discount
Make this with my product
What beauty and personal care brands do
Read from the long-running live ads on this page.
The long runner
The longest-running live beauty and personal care ad on this page is from Norse Organics and has been up for 694 days.
A mix of video and static
The live ads split 48% video and 52% static, so neither format is the default.
Use what works in beauty and personal care ads for your brand
Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.
3 free generations. No credit card.
Brands with the most long-running ads
Each brand's share of the long-running live ads on this page.
- 1Ajmal Perfumes2%
- 2ALT Fragrances2%
- 3Anua2%
- 4Bella Vita Luxury2%
- 5Blabliblu2%
- 6Byredo2%
- 7City Beauty2%
- 8Dermalogica2%
- 9Dollar Shave Club2%
- 10Dot & Key2%
How beauty and personal care ads are built
Across the long-running live ads on this page.
How they open
- Bold claim12%
- Visual demo start7%
- Problem statement6%
- Question6%
- Creator confession2%
Angle
- Offer and value22%
- Ingredient or feature21%
- Problem and solution20%
- Aspiration9%
- Routine or usage7%
Offer
- Discount14%
- Bundle12%
- Price anchor4%
- Free gift2%
- Free trial or sample2%
Proof
- Demonstration14%
- Expert or clinical7%
- Ingredient or material7%
- Numbers or statistics6%
- Social signal4%
Beauty and personal care brands
Each brand's own ad library: its longest-running ads, newest tests and the ones it switched off.
Questions about beauty and personal care ads
What makes a good beauty and personal care ad?
Among the long-running live beauty and personal care ads on this page, the most common opening is a bold claim hook and the most common angle is offer and value. A long run means the brand has kept the ad going, which makes it a useful signal when choosing what to test.
Should beauty and personal care brands use video or static ads?
48% of these long-running beauty and personal care ads are video and 52% are static images, so both formats earn long runs.
Which beauty and personal care brands advertise the most on Facebook and Instagram?
Among the ads on this page, Ajmal Perfumes, ALT Fragrances and Anua have the most long-running live ads.
How can I make ads like these for my beauty and personal care brand?
Choose Make this with my product on any ad. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.
Every beauty and personal care ad, with filters
Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.
3 free generations. No credit card.
The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.